

Blog
A collection of missives and messages, along with nerd talk and company carryings-on.



Lead Generation Ideas: 5 Common Mistakes You’re Making
ByWhether you’re a blogger or a freelance web developer, trying to increase your own or your client’s lead captures can be a challenging task. While lead capture optimization does take a bit of time and effort, the most common pitfalls can be easily fixed—or avoided—once you recognize them. Below we have outlined five common lead capture mistakes to be aware of, along with expert advice about what to do instead.
Read moreICYMI: What’s been happening at Gravity Forms
By Mark QuarantaAs 2019 is (way too quickly) coming to an end, we wanted to fill you in on a few things that you might have missed over the past year. Let’s dig in. A Fresh Look One of the more obvious changes has been our makeover. Kevin, one of our co-founders and Chief Design Officer, put together a brand new look and feel for Gravity Forms. There’s even more coming over the next few months.
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Focus on Follow-Up: 4 Tips for Online Customer Conversion
By“Conversion” and “conversation” are just two letters apart, and that’s hardly a coincidence. Okay, it absolutely is a coincidence, but it’s also a convenient correlation to keep in mind as you follow up with your leads. While generating enough interest to attract leads is often easy, the conversion process requires a lot more nuance. Converting leads from “potential interest” to “definitely purchasing ” requires a subtler and more multi-pronged approach than old-school “hard sales” techniques. Use a combination of tried-and-true engagement strategies, crystal clear copy language and individually tailored appeals to make that trip down the conversion funnel a smooth and satisfying one.
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Dropbox Add-On 2.5 Update
By Jonathan CalderonWe’ve just updated our Dropbox Add-On for Gravity Forms. This new update adds some simple fixes and some welcomed technical enhancements that will make your experience with this Add-On more streamlined. In this new Gravity Forms Dropbox Add-On v2.5 update, you’ll find: Updated Javascript files, stylesheets to use minified versions. Fixed an issue with files uploaded to Dropbox not attaching to notifications. Fixed feed processing background request not registering in certain scenarios. Fixed an issue in notifications with multiple Dropbox feeds tied to different file upload fields sometimes returning bad file URLs. Fixed PHP warning caused by logging statement during feed processing.
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